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The new EU General Data Protection Regulation

EU-GDPR: We bring you on course

In May, the new General Data Protection Regulation of the European Union enters into force. The bill provides for strengthening the data protection rights of EU citizens. In the future, companies will have to fulfill new obligations and create a special framework for online marketing. While the range of services offered by Leadz® is already geared to the new guidelines, you will of course also receive comprehensive individual advice for your own projects. Find out what changes the GDPR has resulted in. Together with you, we develop necessary action plans and, of course, support you in their implementation.

GDPR at a glance

The European General Data Protection Regulation is a regulation adopted in spring 2016, which aims to strengthen and standardize the data protection law of EU citizens.

Scope

The GDPR intervenes as soon as personal data of EU citizens is (partially) automatically processed or not automatically stored in a file system. This also applies to companies outside Europe.

Objectives of the GDPR

  • Increased data protection of private persons.
  • Legal certainty for companies
  • Standardization of internal European data protection law

The main cornerstones of the GDPR

When will the new General Data Protection Regulation (GDPR) come into force?

The EU Parliament has already passed the GDPR on April 14, 2016. Binding and direct application finds it however only starting from the 25. May 2018.

For whom does the GDPR apply?
Anyone processing personal data of EU citizens is affected by the GDPR. Its scope includes all 28 member states of the European Union. Even companies and institutions outside the EU are subject to their guidelines if the data processing concerns EU citizens.
What changes with the GDPR?

The amendments to the GDPR generally concern all areas in which personal data are stored and processed by EU citizens. In online marketing, some core conditions have to be fulfilled as soon as relevant data is recorded and processed.

Age verification

The new GDPR stipulates that personal data of under-16-year-olds may not be processed without the consent of the parents. A corresponding age verification can, for example, be made via a corresponding text hint.

Accountability

The user has the right to view data stored about him. To this end, he must be provided with common technical means. A possible solution could be, for example, the establishment of a protected profile page, on which the user gains access to his stored data.

Data Tracking

Personal user data may only be used individually for behavioral observation if the user has given his consent. Anonymized user tracking is allowed. We are happy to support you with a corresponding technical implementation.

Consent declaration

When collecting personal data, the user must obtain the appropriate consent. His approval must be voluntary, contextual and clear.

Data erase

Upon request, all data stored about the user must be deleted. The deletion must be done quickly. We therefore recommend a structured documentation of the processing process and data transmission.

Interconnection prohibition

Each request for personal data must have an individual purpose. For example, anyone who registers for a download may not automatically be placed on the recipient list of a newsletter.

What happens if the GDPR guidelines are violated?
Violations of the GDPR can be sanctioned in the future with drastic penalties. Penalties in the amount of up to 20 million euros are difficult to imagine in realistic scenarios, but you should not take the GDPR issue lightly.

Recognize the GDPR as an opportunity

At first glance, the new EU General Data Protection Regulation, with its strict guidelines and strict framework conditions, may seem like a complex and legally binding task. However, the new regulation opens up great potential for generating qualified leads. Anyone who decides to hand over personal data to your company in the future will be very interested in your products or services. At Leadz®, we see the GDPR not as a hurdle, but as an opportunity. We are happy to help you and your company to seize them.

We advise you on the new EU GDPR.

Although the new EU General Data Protection Regulation is intended to harmonize European data protection law, the new directives provide for a number of hurdles that are not always immediately apparent. We help you to prepare your online marketing in a structured way for the new regulation.

Simply contact us by phone or via our contact form for a non-binding initial consultation.

We advise you on the new EU GDPR.

Although the new EU General Data Protection Regulation is intended to harmonize European data protection law, the new directives provide for a number of hurdles that are not always immediately apparent. We help you to prepare your online marketing in a structured way for the new regulation.

Simply contact us by phone or via our contact form for a non-binding initial consultation.