+49 (0)2064 4765-0 kontakt@leadz.de

Use your lead potential.

To help medium-sized companies to generate digital leads faster and more effectively, we have collaborated with the industry to create Leadz Core, an extremely effective, economical and award-winning lead management tool.

Lead management for medium-sized companies

  • GDPR compliant registration processes
  • Effective lead generation
  • Contact storage and management
  • Automated email workflows
  • Automatic lead profiling, qualifying & routing
  • Evaluation and reporting
  • Interfaces to CRM or ERP
  • Top price-performance

Leadz Core

Excellent Lead Management Software

Leadz Core is a Top100 Innovation Award-winning lead management software for generating DSGVO-compliant qualitative leads. Leadz Core has a functional landscape optimized for medium-sized companies for targeted and economical lead management. From lead generation, lead profiling and lead qualifying to campaign automation and automated lead routing, Leadz Core handles all steps of lead management with a high degree of automation and is therefore ideal for efficient marketing and sales teams.  

Key Features at a Glance.

Leadz Core is your kick-start for effective lead generation and economical lead management


One system for your entire web landscape.

With Leadz Core you control and manage your lead management campaigns of your websites in one central system. Whether website or customer portal – Leadz Core allows you an almost unlimited scalability on a national and inter­national level.

Turn your websites into lead generation campaigns

Leadz Core turns your website(s) into valuable lead generation campaigns with minimal intervention. This way, you build digital lead and contact database in no time at all, which you can use for your sales and marketing.

Qualitative lead generation: DSGVO compliant.

Leadz Core controls all registration and access processes fully automatically. Leads are stored in the digital Lead CRM in a GDPR-compliant manner. And very important: With Leadz Core, you get qualitative and personalized leads and no data garbage.

Improve communication with your digital leads

Use extensive campaign automation features. Send customized, personalized, and automated emails based on user behavior, lead status, and interests. Ensure you provide your users with the information they need to make decisions.

Unique: Big Data Automated Business Reports

Benefit from the heart of Leadz Core, the intelligent reporting and analysis. Leadz is the only provider to have a Business Analysis Unit already integrated into the system. Thus, Leadz Core learns your indivi­dual business model and shows you exactly what a user or an entire sales region is interested in. This saves you time for time-consuming data interpretations and allows you to qualify leads automatically with a high degree of accuracy.

First class
Price-performance ratio

Leadz Core is aimed at all companies looking for effective lead management software at a presentable price. Equipped with a feature set designed for SMBs and almost complete automation, Leadz Core gives you everything you need for effective lead management. This makes lead management not a strategic fundamental decision with high costs and resources, but a clear advantage in your digital marketing portfolio.

Convincing lead management software.

Leadz Core convinces users worldwide, from the classic SME to the globally operating large enterprise.

“As a medium-sized company with two branches and over 60 employees, we were looking for a sales solution that would generate customers for us without a high investment. The expertise of the provider and the ease of use of the tool were important to us. LEADZ meets our requirements exactly without being too demanding.”

Manfred Hinnemann • Partner

“For the sales aspect of our website, Leadz Core is a no-brainer. Low cost compared to the competition, although it has everything we need: Lead generation, management, campaign automation, detailed reporting. We are really satisfied.”

Maximilian Janke • Key Account Management

„Leadz Core is used by us as a lead management and campaign automation system. Wichtig für uns ist die einfache und intuitive Bedienbarkeit des Systems, weil wir Marketing Automation so auch mit unseren begrenzten Ressourcen bedienen können. Daher ist LEADZ für uns das perfekte Einstiegstool in das Thema Lead Management mit einem starkem Preis-Leistungsverhältnis. And another advantage is that we can also have the tool customized to our individual requirements.“

Vito Henning • Head of Business

“Completely automatic generation of worldwide leadz, easily retrievable at any time. The cost-benefit ratio is top.”

Mario Maier • Head of Sales and Marketing

“Leadz Core and the Ink Safety Portal have become an important strategic pillar of our communication to globally communicate Siegwerk’s outstanding know-how in the area of ink safety. In addition, the portal has generated over 2,000 leads since GoLive, which we can evaluate for sales purposes. In addition, our customers, employees and partners value the portal as a source of knowledge for their own understanding and further training.”

Dr. Evert Delbanco • Global Product Safety + Responsibility

Features in detail.

Profit from numerous practical features of Leadz Core.

Lead and contact generation.

Transform your website into a lead generation machine.

Leadz Core helps you increase the lead and contact generation rates of your website. Use the powerful features of the lead management software, which were developed together with medium-sized companies along typical requirements of SME’s.

With Leadz Core, you can build a digital contact database in no time at all, which you can use for your sales and marketing.

The way to do this is very simple. By integrating a script on your website, your website is linked to Leadz Core. Now use Smart Buttons to ensure that website visitors identify themselves for selected content on your website(s). A central registration process and subsequent access control via login process make access as user-friendly and DSGVO-compliant as possible.

Marketing Automation. 

Lead management with a high degree of automation.

Leadz Core manages incoming leads and contacts with a high level of automation and an equally high level of individualisation per lead. This enables effective lead nurturing of your digital contacts.

Lead nurturing & newsletter automation

Use extensive lead nurturing functions. Send individual, personalised and automated emails based on user behaviour, lead status and interests. Ensure that you provide your users with the information they need for your decision-making processes. Import your own html newsletter templates for your workflows. Build your own newsletter templates via drag & drop in conjunction with Leadz Communicator and access your entire newsletter setup. 

Lead profiling

Track the user behaviour of your leads and find out what your target persons are interested in. Leadz Core documents the user behaviour of leads, companies and entire regions and aggregates them into an evaluation adapted to your business model.

Lead qualifying

Create an individual scoring for your content requiring registration in order to automatically qualify incoming leads. This tells you at a glance which lead has which lead status and can be forwarded to sales, for example.

Lead routing

Ensure that qualified leads are automatically forwarded to marketing and/or sales. Leadz automatically assigns your leads to the right contacts and can be configured precisely along your sales structure.

An automated migration of your leads into your existing master data system, such as a CRM, can also be set up without any problems.


Your business – your evaluation.

Use structured, informative and aggregated business evaluations of your leads as well as entire companies and sales regions.

Lead dashboard

Get a quick overview of the key figures of your campaign. View how many and which new leads have been received, which content is most successful, which of your business areas are most in demand and which regions generate the most leads. With the dashboard, you always have an overview of your campaign.

Lead management reportings

Leadz offers you three general reporting perspectives:

Lead reportings:

General overview and detailed evaluations per lead.

Company reportings:

Total overview as well as aggregated evaluation of all leads of a company.

Regional reportings:

General overview as well as aggregated evaluations per region.

Individual and automated reporting

Leadz offers you numerous filter parameters for creating individual evaluations. Individual evaluations can be saved as templates and used for further work steps, e.g. for automated dispatch by e-mail to a defined group of recipients.

Your business – your evaluations

Leadz Core produces individual evaluations based on your business model. Each step of a lead is interpreted by the system and aggregated as a report in a simple and understandable way. This allows you to find out at a glance which business areas, technologies or products a lead, company or entire region is interested in.

Easy integration.

So that it can be done quickly.

Lead management should not be a complex project that you put off because you lack time and budget. That’s why we have focused on making Leadz extremely easy to use during development. A readiness for use with effective lead generation is achieved with few resources and does not require any time-intensive occupation with the system.

Script and go

Establish a link between Leadz Core and your website infrastructure in no time at all. All you need to do is integrate a Leadz script into your website(s) and create a Leadz Core account.

Data migration

Interfaces can be set up to migrate contacts to your CRM or comparable master data system. Conversely, master data can be migrated to Leadz Core and used there.

GDPR compliance.

Data security made in Germany.

The GDPR is also seen in the industry as an antagonist to effective lead management. We see it differently. Benefit from our well thought-out DSGVO-compliant lead registration, storage and processing processes.


Leadz Core breaks new ground in lead generation and turns your website visitors into “members”. Leads are stored in the system via a central DOI registration process in compliance with the German Data Protection Act (GDPR). Access to content requiring registration is guaranteed via a login. Each user thus receives a kind of “account” on your website, similar to that of an online shop. In this way, all basic requirements are met so that your users are only stored and processed with documented consent. You can also use the DSGVO reporting functions, which provide you with a DSGVO documentation for each saved lead at the touch of a button.

The advantages.

You profit from this.

Quick setup and immediately effective

GDPR compliant with documentation

High degree of automation, from lead generation to routing

Automated newsletter workflows

Insightful business, lead, company and regional evaluations

Simple integration and interface capability

Creation of a digital contact database for use in marketing and sales

Extensibility with Leadz Communicator for powerful newsletter marketing

Big Data Automated Business Reports

Profit from the heart of Leadz Core, the intelligent reporting and analysis. As the only provider, Leadz has a Business Analysis Unit already integrated into the system. So Leadz Core learns your individual business model and shows you exactly what a user or an entire sales region is interested in. This saves you time for time-consuming data interpretations and allows you to qualify leads automatically with high target accuracy.

Lead Management Software.

Quantitative lead generation versus qualitative lead generation.

Qualitative Lead Generation

Leadz Core is a lead management software that allows you to generate qualified leads. Each lead is a website visitor who was willing to register for content on your website. Registration is 100% DSGVO compliant, so you can store and profile the user and use the obtained data for marketing purposes. By registering, the user already passes the first hurdle and shows a serious interest through his motivated behavior. In this way, the wheat is separated from the chaff even before data collection.

Quantitative lead Generation

In contrast to qualitative lead generation, most software providers offer lead management tools that show you which companies have visited your website. Each company is saved as a “lead”. In addition to the company, it usually shows which web pages were visited and how long a user stayed on individual pages. In addition to this, some tools also provide details of people who work at these companies.

However, these lead generation tools do not tell you which person visited your website. This makes sales follow-up more difficult, especially for larger companies with many employees. In addition, the leads generated are not 100% accurate. There are regular misidentifications. But the bottom line is that these tools are a useful addition to qualitative lead generation.

  • Qualitative Lead Generation 90% 90%
  • Quantitative lead Generation 60% 60%

Why is Leadz Core different than other lead management tools?

As a lead management provider, we first relied on common lead management tools that were established in the market. We worked with almost all common industry solutions. In the process, we discovered that all lead management applications have their own strengths but also significant weaknesses, which ultimately motivated us to develop our own solution with which we can optimally and with the highest efficiency implement the type of lead generation campaigns that have historically proven to be particularly successful.

We’ll show you what makes Leadz Core better than other solutions:

What does lead management software cost

Quite decisively: What is the point of lead management for a medium-sized B2B or B2C company if the monthly costs including agency services start at 2000 euros per month? It is not uncommon for prices to range between 3000-5000 euros. You get powerful tools for this price (although you have to look closely here as well), but the range of functions usually exceeds what you really need and what you can actually achieve. Our experience has shown that in most cases just 20% of the functions of larger solutions are used. However, 100% is always paid for, which means that in most cases you can save 80% of the costs. Conclusion: Many of our projects have failed due to the high software fees and in most cases the existing solutions were completely oversized for the classic B2B company. The topic of lead management and lead generation was always welcomed, but the prices prevented realization. In addition, the fear of high onboarding efforts as well as a time-consuming operation.
This is why we have developed Leadz Core, a lead management software that allows you to absolutely powerful lead management and campaign automation at a presentable price and can also be used for smaller marketing teams.


There are two topics in the area of usability that we decide to make better. The first is usability for our customers. Instead of complex interfaces, we offer an easy-to-use user interface. We also focus on automation. Once set up, Leadz Core works autonomously. Like a busy digital butler. The second usability advantage is for the users of your websites. With centralized registration, each user only has to fill out a registration form once. Once he has completed the registration, he can unlock all completed content on your website via a login request. This process is in stark contrast to many tools that force users to fill out a new form for each piece of lead management content (such as a download).

Lead Management Software.

Quick implementation.

Leadz Core gives you a lot and asks for little. The system is ready to use in just a few steps and you can get started with effective lead management. But you also have the option of further increasing your lead management potential. Leadz Core also offers the possibility of a step-by-step expansion in order to exploit the potential of your lead management as much as possible.

Quick entry.

Use your downloads & Co.

Leadz Core is perfect for a quick and easy start to lead generation. All you need is a website and content that you can link to a registration. In most cases, your own downloads are suitable for this. A central download area can thus become a lead and contact goldmine.

Expansion possibilities.

Use your expanded potentials.

With Leadz Core and smart concepts, you have the opportunity to gradually expand your lead management infrastructure and thus tap into all the lead potential of your website infrastructure.

Lead generation – we show you your options
Give us a call. We will evaluate together in an initial strategy meeting which lead generation opportunities are available to you.


For the middle class.

Leadz Core was developed by the marketing consultancy TRD for and with SMEs to offer maximum lead management functionality with a minimum of staff and resources. This makes effective lead management possible even for SMEs working with limited marketing teams and resources. This initial situation was and is a central component in the (further) development of Leadz Core.

TRD was awarded Top 100 Innovator with Leadz 2020.
Leadz Core is the core component of an application and service toolset for online marketing with a focus on sales.

Lead management examples.

Successful deployment in the kme sector.

We show you with selected examples how well Leadz Core works for our customers.

Lead Potential Calculator.

Calculate your turnover potential in 3 steps.


Innovative pricing system for your application.

Leadz Core offers you an innovative and fair cost structure that allows you to keep your monthly lead management software fees low. This gives you the opportunity to invest more in your campaigns, i.e. in effective lead generation. You always have the option to switch between the possible tariffs, so you are not tied to one tariff in the long term.


This is what you get.

  • 5 instances per account
  • Full range of functions Leadz Core
  • Up to 3000 newsletters for campaign automation included



  • GDPR compliant lead management
  • DOI registration processes
  • Password protected access to Lead Mgmt. Contents
  • Smart button controlled access to website content
  • Automatic profiling of leads
  • Automatic qualification of leads
  • Automatic routing of qualified leads
  • Campaign automation (workflows)
  • Ready-made interface to Leadz Communicator
  • Reportings: Lead, Company and Regions
  • Structured and aggregated evaluation of interest profiles of regions, companies and leads
  • Create regions for automated evaluations and lead routing
  • Automatic and individual reporting
  • Integration into existing websites (Typ03, Contao, WordPress, Yoomla…)
  • DSGVO reporting functions for each lead with complete proof of all interactions

Monthly fee

High lead count

+ 379.00 € / Month
+ 0.00 € / Lead

The fixed monthly fee is worthwhile for all companies that generate a high number of incoming leads and contacts.

Pay as You Use

Unknown lead number

+ 129.99 € / Month
+ 0.99 € / Lead

The Pay as You Use variant is suitable for all users who do not yet know how many leads will be received per month.

More effective marketing.

The Leadz Solutions Portfolio.

Discover Leadz’s smart solutions and concepts that help you better reach, identify and serve your target audience.

Leadz Communicator.

Newsletter Marketing.

Take a new approach to newsletter marketing. Combine classic newsletter marketing with the development of company-wide newsletter networks. Integrate your sales department into your newsletter marketing. Send out sender-personalised mailing campaigns with a high degree of automation. Increase the operational effectiveness of your newsletter marketing.

Leadz® Market Maker.

The ultimate content marketing tool.

What content is relevant for the target group? Which topics are working best on the web right now? How does your ranking compare to competitors? The Leadz® Market Maker is the ultimate content marketing tool to systematically and sustainably improve your own relevance.

Leadz Blog.

Everything you need to know about lead management.

In our blog, we provide you with comprehensive information on all topics related to lead management with interesting articles – so that you can really get started with your lead management.

Contact us.

Become part of the Leadz family.

Our lead management approach has convinced you so far? We would be happy to show you how you can generate more traffic and more leads with Leadz Core and our concepts. Just give us a call, make an appointment with our sales team or get started and order a free trial version directly.


+49 (0) 2064 4765-0