+49 (0)2064 4765-25 kontakt@leadz.de

Use your lead potential.

To help medium-sized companies to generate digital leads faster and more effectively, we have collaborated with the industry to create Leadz Core, an extremely effective, economical and award-winning lead management tool.

Lead management for medium-sized companies

  • DSGVO compliant registration processes
  • Effective lead generation
  • Contact storage and management
  • Automated email workflows
  • Automatic lead profiling, qualifying & routing
  • Evaluation and reporting
  • Interfaces to CRM or ERP
  • Top price-performance

Leadz Core.
Lead Manage­ment.

Leadz Core offers you a powerful yet lean lead management platform with all the tools and functions that a sales-oriented medium-sized company needs for targeted and economical lead management. Through numerous seamlessly interlocking modules, concepts and services from the Leadz portfolio, you always have the opportunity to expand your digital lead and contact marketing.

Key Features at a Glance.

Leadz Core is your kick-start for effective lead generation and economical lead management


One system for your entire web landscape.

With Leadz Core you control and manage your lead management campaigns of your websites in one central system. Whether website or customer portal – Leadz Core allows you an almost unlimited scalability on a national and inter­national level.

Turn your websites into lead generation campaigns


Leadz Core turns your website(s) into valuable lead generation campaigns with minimal intervention. This way, you build digital lead and contact database in no time at all, which you can use for your sales and marketing.

Qualitative lead generation: DSGVO compliant.

Leadz Core controls all registration and access processes fully automatically. Leads are stored in the digital Lead CRM in a DSGVO-compliant manner. And very important: With Leadz Core, you get qualitative and personalized leads and no data garbage.

Improve communication with your digital leads

Use extensive campaign automation features. Send customized, personalized, and automated emails based on user behavior, lead status, and interests. Ensure you provide your users with the information they need to make decisions.

Unique: Big Data Automated Business Reports

Benefit from the heart of Leadz Core, the intelligent reporting and analysis. Leadz is the only provider to have a Business Analysis Unit already integrated into the system. Thus, Leadz Core learns your indivi­dual business model and shows you exactly what a user or an entire sales region is interested in. This saves you time for time-consuming data interpretations and allows you to qualify leads automatically with a high degree of accuracy.

First class
Price-performance ratio

Leadz Core is aimed at all companies that want to realize effective lead management at a presentable price. Equipped with a high range of functions and almost complete automation, Leadz Core offers you everything you need for effective lead management. This makes lead management not a strategic fundamental decision with high costs and resources, but a clear advantage in your digital marketing portfolio.

Convincing lead management software.

Leadz Core convinces users worldwide, from the classic SME to the globally operating large enterprise.

“As a medium-sized company with two branches and over 60 employees, we were looking for a sales solution that would generate customers for us without a high investment. The expertise of the provider and the ease of use of the tool were important to us. LEADZ meets our requirements exactly without being too demanding.”

Manfred Hinnemann • Partner

“For the sales aspect of our website, Leadz Core is a no-brainer. Low cost compared to the competition, although it has everything we need: Lead generation, management, campaign automation, detailed reporting. We are really satisfied.”

Maximilian Janke • Key Account Management

„Leadz Core is used by us as a lead management and campaign automation system. Wichtig für uns ist die einfache und intuitive Bedienbarkeit des Systems, weil wir Marketing Automation so auch mit unseren begrenzten Ressourcen bedienen können. Daher ist LEADZ für uns das perfekte Einstiegstool in das Thema Lead Management mit einem starkem Preis-Leistungsverhältnis. And another advantage is that we can also have the tool customized to our individual requirements.“

Vito Henning • Head of Business

“Completely automatic generation of worldwide leadz, easily retrievable at any time. The cost-benefit ratio is top.”

Mario Maier • Head of Sales and Marketing

„Leadz Core und das Ink -Safety-Portal sind mittlerweile eine wichtige strategische Säule unserer Kommunikation, um das herausragende Know-How von Siegwerk im Bereich Ink Safety global zu kommunizieren. Darüber hinaus wurden seit GoLive mit dem Portal über 2.000 Leads generiert, die wir vertrieblich auswerten können. Außerdem schätzen unsere Kunden, Mitarbeiter und Partner das Portal als Wissensquelle für eigenes Verständnis und Weiterbildung.“

Dr. Evert Delbanco • Global Product Safety + Responsibility

Features in detail.

Profit from numerous practical features of Leadz Core.

Lead and contact generation.

Transform your website into a lead generation machine.

Leadz Core helps you increase your website’s lead and contact generation rates. Take advantage of our powerful features that have been developed together with medium-sized companies.

With Leadz Core, you can build a digital contact database in no time at all, which you can use for your sales and marketing.

The way to do this is very simple. By integrating a script on your website, your website is linked to Leadz Core. Now use Smart Buttons to ensure that website visitors identify themselves for selected content on your website(s). A central registration process and subsequent access control via login process make access as user-friendly and DSGVO-compliant as possible.

Marketing Automation. 

Lead management with a high degree of automation.

Leadz Core manages incoming leads and contacts with a high level of automation and an equally high level of individualisation per lead. This enables effective lead nurturing of your digital contacts.

Lead nurturing & newsletter automation

Use extensive lead nurturing functions. Send individual, personalised and automated emails based on user behaviour, lead status and interests. Ensure that you provide your users with the information they need for your decision-making processes. Import your own html newsletter templates for your workflows. Build your own newsletter templates via drag & drop in conjunction with Leadz Communicator and access your entire newsletter setup. 

Lead profiling

Track the user behaviour of your leads and find out what your target persons are interested in. Leadz Core documents the user behaviour of leads, companies and entire regions and aggregates them into an evaluation adapted to your business model.

Lead qualifying

Create an individual scoring for your content requiring registration in order to automatically qualify incoming leads. This tells you at a glance which lead has which lead status and can be forwarded to sales, for example.

Lead routing

Ensure that qualified leads are automatically forwarded to marketing and/or sales. Leadz automatically assigns your leads to the right contacts and can be configured precisely along your sales structure.

An automated migration of your leads into your existing master data system, such as a CRM, can also be set up without any problems.


Your business – your evaluation.

Use structured, informative and aggregated business evaluations of your leads as well as entire companies and sales regions.

Lead dashboard

Get a quick overview of the key figures of your campaign. View how many and which new leads have been received, which content is most successful, which of your business areas are most in demand and which regions generate the most leads. With the dashboard, you always have an overview of your campaign.

Lead management reportings

Leadz offers you three general reporting perspectives:

Lead reportings:

General overview and detailed evaluations per lead.

Company reportings:

Total overview as well as aggregated evaluation of all leads of a company.

Regional reportings:

General overview as well as aggregated evaluations per region.

Individual and automated reporting

Leadz offers you numerous filter parameters for creating individual evaluations. Individual evaluations can be saved as templates and used for further work steps, e.g. for automated dispatch by e-mail to a defined group of recipients.

Your business – your evaluations

Leadz Core produces individual evaluations based on your business model. Each step of a lead is interpreted by the system and aggregated as a report in a simple and understandable way. This allows you to find out at a glance which business areas, technologies or products a lead, company or entire region is interested in.

Easy integration.

So that it can be done quickly.

Lead management should not be a complex project that you put off because you lack time and budget. That’s why we have focused on making Leadz extremely easy to use during development. A readiness for use with effective lead generation is achieved with few resources and does not require any time-intensive occupation with the system.

Script and go

Establish a link between Leadz Core and your website infrastructure in no time at all. All you need to do is integrate a Leadz script into your website(s) and create a Leadz Core account.

Data migration

Interfaces can be set up to migrate contacts to your CRM or comparable master data system. Conversely, master data can be migrated to Leadz Core and used there.

DSGVO compliance.

Data security made in Germany.

The DSGVO is also seen in the industry as an antagonist to effective lead management. We see it differently. Benefit from our well thought-out DSGVO-compliant lead registration, storage and processing processes.


Leadz Core breaks new ground in lead generation and turns your website visitors into “members”. Leads are stored in the system via a central DOI registration process in compliance with the German Data Protection Act (DSGVO). Access to content requiring registration is guaranteed via a login. Each user thus receives a kind of “account” on your website, similar to that of an online shop. In this way, all basic requirements are met so that your users are only stored and processed with documented consent. You can also use the DSGVO reporting functions, which provide you with a DSGVO documentation for each saved lead at the touch of a button.

The advantages.

You profit from this.

Quick setup and immediately effective

DSGVO compliant with documentation

High degree of automation, from lead generation to routing

Automated newsletter workflows

Insightful business, lead, company and regional evaluations

Simple integration and interface capability

Creation of a digital contact database for use in marketing and sales

Extensibility with Leadz Communicator for powerful newsletter marketing

Big Data Automated Business Reports

Profitieren Sie vom Herzstück von Leadz Core, den intelligenten Reportings- und Auswertungen. Als einziger Anbieter hat Leadz eine Business Analysis Unit bereits systemseitig integriert. So erlernt Leadz Core Ihr individuelles Business-Modell und zeigt Ihnen genau für was sich ein Nutzer oder eine gesamte Vertriebsregion interessiert. So sparen Sie Zeit für aufwändige Daten-Interpretationen und können mit hoher Zielgenauigkeit Leads automatisiert qualifizieren.

Lead Management Software.

Quantitative Lead Generierung versus qualitative Lead Generierung.

Qualitative Lead Generierung

Leadz Core ist eine Lead Management Software, mit der Sie qualifizierte Leads generieren können. Jeder Lead ist ein Webseitenbesucher, der bereit war, sich für Inhalte auf Ihrer Webseite zu registrieren. Die Registrierung ist zu 100% DSGVO-konform, so dass Sie den User speichern, profilieren und die gewonnenen Daten für Marketingzwecke einsetzen können. Durch die Registrierung übersteigt der User bereits die erste Hürde und zeigt durch sein motiviertes Verhalten ein ernsthaftes Interesse. So wird bereits vor der Datenerfassung die Spreu vom Weizen getrennt.

Quantitative Lead Generierung

Im Gegensatz zur qualitativen Lead Generierung bieten die meisten Software Anbieter Lead Management Tools, die Ihnen aufzeigen, welche Unternehmen Ihre Webseite besucht haben. Jedes Unternehmen wird als “Lead” abgespeichert. Zusätzlich zum Unternehmen wird meistens angezeigt, welche Webseiten besucht wurden und wie lange sich ein Nutzer auf einzelnen Seiten aufgehalten hat. Zusätzlich dazu bieten einige Tools auch Angaben zu Personen, die bei diesen Unternehmen arbeiten.

Allerdings sagen Ihnen diese Lead Generierungstools nicht, welche Person Ihre Webseite besucht hat. Das erschwert die vertriebliche Nachbearbeitung, insbesondere bei größeren Unternehmen mit vielen Mitarbeitern. Darüber hinaus sind die generierten Leads nicht zu 100% exakt. Es gibt regelmäßig Fehlidentifikationen. Unterm Strich sind diese Tools aber ein sinnvolle Ergänzung zur qualitativen Lead Generierung.

  • Qualitative Lead Generierung 90% 90%
  • Quantitative Lead Generierung 60% 60%

Warum ist Leadz Core anders als andere Lead Management Tools?

Als Lead Management Anbieter haben wir zuerst auf gängige Lead Management Tools gesetzt, die am Markt etabliert waren. Wir haben mit fast allen gängigen Industrielösungen gearbeitet. Dabei haben wir festgestellt, dass alle Lead Management Anwendungen Ihre ganz eigenen Stärken aber auch signifikanten Schwächen haben, die uns schlussendlich dazu motiviert haben, eine eigene Lösung zu entwickeln, mit der wir optimal und mit höchster Effizienz die Art von Lead Generierungskampagnen umsetzen können, die sich in der Historie als besonders erfolgreich erwiesen haben.

Wir zeigen Ihnen, was Leadz Core besser macht als andere Lösungen:


Ganz entscheidend: Was bringt einem mittelständischen B2B oder B2C Unternehmen das Thema Lead Management, wenn die monatlichen Kosten inkl. Agenturleistungen bei monatlich 2000 Euro beginnen? Nicht selten werden Preise zwischen 3000-5000 Euro verlangt. Man erhält für diesen Preis leistungsstarke Tools (wobei man auch hier genau hingucken muss), nur übersteigt der Funktionsumfang meistens das, was man wirklich braucht und was man überhaupt leisten kann. Unsere Erfahrung hat gezeigt, dass in den meisten Fällen gerade einmal 20% der Funktionen von größeren Lösungen genutzt werden. Bezahlt werden aber immer 100%, was bedeutet, dass man in den meisten Fällen 80% der Kosten sparen kann. Fazit: Viele unserer Projekte sind an den hohen Softwaregebühren gescheitert und in den meisten Fällen waren die bestehenden Lösungen für das klassische B2B Unternehmen völlig überdimensioniert. Das Thema Lead Management und Lead Generierung wurde zwar stets begrüßt, aber die Preise haben eine Realisierung verhindert. Zusätzlich die Angst vor hohen Onboarding-Aufwänden sowie eines zeitintensiven Betriebs.
Daher haben wir mit Leadz Core eine Lead Management Software entwickelt, die Ihnen zu einem darstellbaren Preis absolut leistungsstarkes Lead Management und Kampagnenautomatisierung ermöglicht und auch für kleinere Marketingteams eingesetzt werden kann.


Es gibt zwei Themen im Bereich der Usability, die wir entscheiden besser machen.
Zum einen die Usability für unsere Kunden. Statt komplexer Oberflächen bieten wir ein einfach zu bedienendes User-Interface. Außerdem setzen wir auf Automation. Einmal aufgesetzt, arbeitet Leadz Core autark. Wie ein fleißiger digitaler Butler.
Der zweite Usability Vorteil ergibt sich für die Nutzer Ihrer Webseiten. Durch die zentrale Registrierung muss jeder Nutzer nur ein einziges Mal eine Registrierungsform ausfüllen. Sobald er die Registrierung durchgeführt hat, kann er per Login-Abfrage alle abgeschlossenen Inhalte Ihrer Webseite freischalten. Dieser Prozess steht im krassen Gegensatz zu vielen Tools, die Nutzer dazu zwingen, für jeden Lead Management Inhalt (z.B. ein Download) eine neue Form auszufüllen.


Immediately effective.

Leadz Core gives you a lot and asks for little. The system is ready to use in just a few steps and you can get started with effective lead management. But you also have the option of further increasing your lead management potential. Leadz Core also offers the possibility of a step-by-step expansion in order to exploit the potential of your lead management as much as possible.

Quick entry.

Use your downloads & Co.

Leadz Core is perfect for a quick and easy start to lead generation. All you need is a website and content that you can link to a registration. In most cases, your own downloads are suitable for this. A central download area can thus become a lead and contact goldmine.

Expansion possibilities.

Use your expanded potentials.

With Leadz Core and smart concepts, you have the opportunity to gradually expand your lead management infrastructure and thus tap into all the lead potential of your website infrastructure.

Lead generation – we show you your options
Give us a call. We will evaluate together in an initial strategy meeting which lead generation opportunities are available to you.


For the middle class.

Leadz Core was developed by the marketing consultancy TRD for and with SMEs to offer maximum lead management functionality with a minimum of staff and resources. This makes effective lead management possible even for SMEs working with limited marketing teams and resources. This initial situation was and is a central component in the (further) development of Leadz Core.

TRD was awarded Top 100 Innovator with Leadz 2020.
Leadz Core is the core component of an application and service toolset for online marketing with a focus on sales.

Lead management examples.

Successful deployment in the kme sector.

We show you with selected examples how well Leadz Core works for our customers.

Lead Potential Calculator.

Calculate your turnover potential in 3 steps.


Innovative pricing system for your application.

Leadz Core offers you an innovative and fair cost structure that allows you to keep your monthly lead management software fees low. This gives you the opportunity to invest more in your campaigns, i.e. in effective lead generation. You always have the option to switch between the possible tariffs, so you are not tied to one tariff in the long term.


This is what you get.

  • 5 instances per account
  • Full range of functions Leadz Core
  • Up to 3000 newsletters for campaign automation included



  • DSGVO compliant lead management
  • DOI registration processes
  • Password protected access to Lead Mgmt. Contents
  • Smart button controlled access to website content
  • Automatic profiling of leads
  • Automatic qualification of leads
  • Automatic routing of qualified leads
  • Campaign automation (workflows)
  • Ready-made interface to Leadz Communicator
  • Reportings: Lead, Company and Regions
  • Structured and aggregated evaluation of interest profiles of regions, companies and leads
  • Create regions for automated evaluations and lead routing
  • Automatic and individual reporting
  • Integration into existing websites (Typ03, Contao, WordPress, Yoomla…)
  • DSGVO reporting functions for each lead with complete proof of all interactions

Monthly fee

High lead count

+ 379,00 € / Monat
+ 0,00 € / Lead

The fixed monthly fee is worthwhile for all companies that generate a high number of incoming leads and contacts.

Pay as You Use

Unknown lead number

+ 129,99 € / Monat
+ 0,99 € / Lead

The Pay as You Use variant is suitable for all users who do not yet know how many leads will be received per month.

More effective marketing.

The Leadz Solutions Portfolio.

Discover Leadz’s smart solutions and concepts that help you better reach, identify and serve your target audience.

Leadz Communicator.

Newsletter Marketing.

Take a new approach to newsletter marketing. Combine classic newsletter marketing with the development of company-wide newsletter networks. Integrate your sales department into your newsletter marketing. Send out sender-personalised mailing campaigns with a high degree of automation. Increase the operational effectiveness of your newsletter marketing.

Leadz® Market Maker.

The ultimate content marketing tool.

What content is relevant for the target group? Which topics are working best on the web right now? How does your ranking compare to competitors? The Leadz® Market Maker is the ultimate content marketing tool to systematically and sustainably improve your own relevance.

Leadz Blog.

Alles Wissenswertes über Lead Management.

In unserem Blog informieren wir Sie mit interessanten Beiträgen umfangreich über alle Themen rund um das Lead Management – damit Sie mit Ihrem Lead Management richtig durchstarten können.

Contact us.

Become part of the Leadz family.

Our lead management approach has convinced you so far? We would be happy to show you how you can generate more traffic and more leads with Leadz Core and our concepts. Just give us a call, make an appointment with our sales team or get started and order a free trial version directly.


+49 (0) 2064 4765-0